Digital Strategist ( Data & Web Analytics)
Digital Strategist ( Data and Web Analytics)
For our client in the financial industry we are looking for a German-speaking Digital strategist to join their dynamic team in Lucerne. This is a challenging role where you will look after both Data Analytics Strategy & the operational development of Data Analytics.
- Coordinate the development and development of data analytics use cases (link between internal stakeholders and data scientists)
- Coordination and Prioritization Data Analytics Use Cases with the different internal stakeholders Prepare the business requirements for the implementation by a data scientist and check the corresponding results.
- Define specific KPIs and goals for the use cases
- Market observation in the field of data analytics and definition of recommended actions
- Web Analytics
- Develop and operate a unified web analytics data infrastructure
- Collecting data across multiple digital channels and platforms as well as analyzing and evaluating the data
- Ongoing optimization and customization of our web analytics tools / environment
- Responsible for search engine optimization and advertising (SEO), develop recommendations and their implementation Data driven segment formation, conception and execution of A / B tests to optimize the customer journey to ensure that the operational goals (lead generation) can be achieved
- Create automated daily, weekly, monthly and ad hoc reports to various stakeholders conditions
- Business or other relvant Degree
- +3 years of experience and expertise in building data-based solutions and analytics services, preferably in the banking environment and / or experience in the on-off page optimization of websites and other digital channels.
- Analytical thinking, proactive and communicative personality.
- Mastery of common digital analytics tools in the area of SEO, SEA and websites, for example Google Analytics / Siteimprove
- Fluent German
This is a permanent opporutntiy located in the beautiful city of Lucerne in Switzerland. Only those with the right to work in Switzerland may apply.
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