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Senior Digital Marketing Specialist (80-100%)

Location: Zürich, Switzerland
Sector: Digital Marketing
Job Type: permanent
Salary: Market Rates
Reference: BBBH143901

Senior Digital Marketing Specialist Experis Switzerland (80-100%)

As the Senior Digital Marketing Specialist of Experis, you are responsible for the digital marketing strategy, budget allocation and all digital outlets. You will be part of a great team of marketing professionals spread across Geneva, Basel and Zurich and report to the Digital Marketing Manager.

Main Responsibilities

  • Develop and execute the Experis digital marketing strategy and evaluate new outlets or initiatives
  • Digital transformation projects (CMS, analytics, CRM and ATS)
  • Responsible for the Experis webpage
  • SEO, SEM, paid social and email marketing to drive B2B lead generation and BtoC / talent acquisition
  • Social media management and monitoring to drive brand awareness and thought leadership
  • Measure and report of all digital marketing campaigns, and asses against goals (ROI and KPIs)
  • Manage external stakeholders (website provider, agencies, job boards)
  • Create unique content (blog posts, graphics, etc.)
  • UX & UI: Add new features if required (popups, CTA's, forms)
  • Close collaboration with sales leaders and marketing team to define new campaigns
  • Exchange with European and international marketing counterparts
  • Prepare and execute internal digital marketing trainings
  • Media planning and budget oversight & optimization


  • Minimum of 3 years of experience in a digital marketing position
  • In-depth knowledge of various social media platforms (LinkedIn, Facebook, Instagram)
  • Experience with Google marketing tools (Google Analytics, Tag Manager, Search Console, Ads)
  • Demonstrable experience leading and managing social media and mailing campaigns (LinkedIn, Facebook, Mailchimp)
  • Highly creative with excellent analytical abilities
  • Prior experience with CMS tools and job boards desirable
  • Experience using Adobe Creative Cloud, Photoshop-skills is a plus
  • Proficiency with MS Office tools, especially Excel. SQL/R skills are a plus
  • Interest in IT, Talent- and Recruitment industry
  • Exceptional written communication skills in German and English, French is a plus

If you have the right background for this role, do apply so we can get in touch with you directly!

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