Marketing Data Analyst
Key Responsibilities:
-Understand marketing stakeholders' business areas, embrace their challenges, and partner with them in leveraging data to drive business performance
-Understand the effect of past marketing activities and find opportunities for traffic and sales growth
-Improve Marketing workflows by building scalable solutions to automate processes and measurements
-Audience targeting research and optimization
-Leverage 3rd and first-party data to collect, report and analyze customer journeys, interactions, touchpoints, and conversion funnel performance
-Support efficient budget allocation through a proper understanding of marketing mix models, multi-touchpoint attribution, and incrementality
-Closely partner with Marketers and Data Engineers to re-/design, implement and monitor the quality of new/existing data models and data pipelines
-Cooperate with other Data Analysts across the company on joint projects, to identify and exploit synergies and to preserve/improve governance on data and on business knowledge
Qualifications:
-At least 2 years of experience in a similar role in a fast-paced environment
-Degree in Statistics, Mathematics, Engineering, Physic or similar fields
-Good knowledge of statistical analysis techniques and how to apply them via analytical languages (e.g Python/R)
-Strong knowledge in SQL-like languages
-Strong knowledge of Excel or similar tools
-Fluent in English both written and verbal
-Ability to influence decision-makers through presentations of analysis
-Good experience in visualizing data
Requirement:
-Understanding of digital marketing, social, and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, AppsFlyer, and CRM platforms
-Experience with Business Intelligence tools
-Willingness to cover end-to-end the data lifecycle, from raw data to insights
-Knowledge of data modeling and best practices related to analytical databases
-Familiarity with digital and e-commerce business
-Previous experience in the travel industry
Abilities:
-An Analytical and quantitative approach
-Problem-solving and decision-making skills and innovative thinking
-Passionate about the digital world and motivated with a can-do attitude
-High attention to detail and ability to effectively manage multiple projects at a time, successfully able to meet deadlines
-Proactivity and strategic approach
-Strong team player with excellent communication skills and with the willingness to challenge existing processes and applications
