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Communication Analytics & Strategy Manager

Location: Zurich
Sector: Digital Marketing
Job Type: contract
Salary: Negotiable
Reference: BBBH145519

Communication Analytics & Strategy Manager

Experis is the global leader in professional resourcing and project-based workforce solutions.

Overview of contract

On behalf of our client, one of the world's leading providers of insurance, we are looking for a Communication Analytics & Strategy Manager.

Main responsibilities

  • Monitor and report progress against agreed external/internal communications (traditional and non- traditional) targets and objectives as defined Group Communications such as: Share of voice, Tone of voice, Message penetration, etc.
  • Monitor and assess the effectiveness of communication tools (media monitoring, social listening, data aggregators, dashboards, publishing platforms, and other marketing software) and identify areas for improvement
  • Be a communications strategic advisor and solution provider for business leaders
  • Contribute to data visualization and gathering of statistics for key company reports and campaigns
  • Use data to measure impact, adapt content and strategies, and improve results
  • Develop a digital roadmap to support the company objectives, in cooperation with the relevant internal and external stakeholders
  • Manage and schedule daily calls for agenda surfing, track trends and monitor trends issues

Your skills:

  • 5 years of professional-level experience in financial services or in other B-to-B/B-to-C environment in the area of marketing analytics (content, web, advertising, media channels, media and social listening, etc.)
  • Proven analytical skills and ability to extract insights from the data and the ability to use data to influence strategies and tactics
  • Strong planning/project management competence as well as influencing/networking capabilities
  • Experience in working with tools such as Hootsuite, Google Analytics, Piwik Pro or similar platforms
  • Familiarity in working with social listening tools (e.g. Synthesio, Meltwater, Brandwatch) as well as paid media analytics (display ads, programmatic, google ads, sponsored content, etc.)
  • Fluency in English, spoken and written

If you are interested in this opportunity, we look forward to receiving your CV or if you have any questions, contact Ana Victoria Ramos

If you are interested in other opportunities that Experis are recruiting, please click on the link https://www.experis.ch/experis-zurich.

We can only consider Swiss nationals or professionals possessing a valid EU passport for this engagement.

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