Senior Digital Marketing Specialist (80-100%)
Lieu de travail Zürich, Switzerland
Secteurs Marketing Digital
Type d'emploi poste permanent
Un salaire Market Rates
Référence BBBH143901
Senior Digital Marketing Specialist Experis Switzerland (80-100%)
As the Senior Digital Marketing Specialist of Experis, you are responsible for the digital marketing strategy, budget allocation and all digital outlets. You will be part of a great team of marketing professionals spread across Geneva, Basel and Zurich and report to the Digital Marketing Manager.
Main Responsibilities
- Develop and execute the Experis digital marketing strategy and evaluate new outlets or initiatives
- Digital transformation projects (CMS, analytics, CRM and ATS)
- Responsible for the Experis webpage
- SEO, SEM, paid social and email marketing to drive B2B lead generation and BtoC / talent acquisition
- Social media management and monitoring to drive brand awareness and thought leadership
- Measure and report of all digital marketing campaigns, and asses against goals (ROI and KPIs)
- Manage external stakeholders (website provider, agencies, job boards)
- Create unique content (blog posts, graphics, etc.)
- UX & UI: Add new features if required (popups, CTA's, forms)
- Close collaboration with sales leaders and marketing team to define new campaigns
- Exchange with European and international marketing counterparts
- Prepare and execute internal digital marketing trainings
- Media planning and budget oversight & optimization
Skills
- Minimum of 3 years of experience in a digital marketing position
- In-depth knowledge of various social media platforms (LinkedIn, Facebook, Instagram)
- Experience with Google marketing tools (Google Analytics, Tag Manager, Search Console, Ads)
- Demonstrable experience leading and managing social media and mailing campaigns (LinkedIn, Facebook, Mailchimp)
- Highly creative with excellent analytical abilities
- Prior experience with CMS tools and job boards desirable
- Experience using Adobe Creative Cloud, Photoshop-skills is a plus
- Proficiency with MS Office tools, especially Excel. SQL/R skills are a plus
- Interest in IT, Talent- and Recruitment industry
- Exceptional written communication skills in German and English, French is a plus
If you have the right background for this role, do apply so we can get in touch with you directly!